Our Story

It all started when…

Legacy of Stewardship

For decades, Californians have pioneered sustainable agriculture. In the 60s-70s, the Back-to-the-Land movement brought an influx of young idealists to the Sierra Foothills region, seeking a closer connection to the earth. This generation established many successful independent businesses that still characterize the local economy today- enterprises that strike a balance between profits, people and the planet.

There is a legacy of stewardship in sustainable agriculture here that carries through to the pioneers of today’s craft cannabis scene. Thrive Society is a homegrown company that seeks to follow in these footsteps and connect consumers to the creative spirit______